MyWebCareer Blog

The Power of Keywords in Your Online Profile

Somewhere out there is a hiring manager or recruiter looking for someone to fill a position for which you’re the perfect fit. They go online and research and research to no avail. You’re there, but miss each other because your online profiles don’t pop out. They can’t find you.

If you’re in the middle of a job search, you must become familiar with thekeywords and phrases that best align with your target profession, role, and industry. You should include these keywords and phrases in your job search documents, both online and offline. These documents include your social networking profiles, online resumes, personal blogs, and websites.

Why? Recruiters and hiring managers use keywords to find candidates online. Whether they access a resume database on a job board like, use the Advanced Search function on LinkedIn and Twitter, or even a search engine like Google, they leverage position specific keywords and phrases to narrow down their results and target the best candidates.

Keep in mind, when you apply for jobs online and upload your resume, your application and attachments often go through a computerized screening process that does the keyword searching electronically. That may be why you never hear back if you simply mass post/send resumes out without taking a good look at the description.

Here are but a few tips to help you make the most of your profiles and resume and help get you noticed.

Be Authentic

Regardless of the keywords and phrases for your desired position, you should present yourself in an authentic, honest manner. Choose the verbiage that best matches your unique and impressive qualifications, experience, training, and education. They should relate to the position.


Don’t Overlook Profiles

LinkedIn is one of the first place recruiters go to look for qualified candidates. Make sure to include keywords, skills, and qualifications from your resume on your profile. The same goes for your Facebook and Twitter profiles. Don’t miss an opportunity to make an impression. Make sure you have all your bases covered.

Identify the keywords and phrases that align with your goals. If you are looking for a new job, find out what keywords recruiters and hiring managers use to source candidates with your set of skills and qualifications.


Create a Word Bank of Keywords

Prioritize and create a list of 10 to 20 of the most important keywords. If you’re a career coach, your keyword list might include “resume,” “resume writing,” “interview,” and “cover letters.” Use keywords from the job description and job posting in your profile or resume. These are words that will most likely be used by recruiters to search for on job boards or the company’s applicant tracking system. Have a list of them ready and pick what you need when appropriate.

Be Consistent

Insert the appropriate keywords throughout your profiles. Include the keywords without using heavy or fancy vocabulary, creating run-on sentences, or repeating words too frequently. You want your language to sound natural. Also, please don’t use jargon or SAT words. They’ll make you sound pretentious.

Search It Out

Test the success of your profile keyword additions. Use the search functionality within the social networking websites and popular search engines like Google and Yahoo, and see where your profile lands within the search results. Make edits to your profile as appropriate.

How else do you use keywords to leverage your online profiles?

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